Creative direction and brand management for a local healthcare consulting company.
Graphic design and marketing.
Oversees all aspects of the creative process. Responsible for determining the best way to visually represent the company's identity. Develops high level concepts for design projects. Manages project workflow and schedule of the graphics department. Works hard to understand the needs of clients in order to produce effective concepts for marketing materials. Coordinates production with vendors and other production support personnel. Assures all graphic projects are completed on time, within budget and meet or exceed client expectations. o Enhances company image within the architecture/engineering industry through creative campaigns and innovative design concepts o Drives constant improvement in the company's creative quality and capabilities through competitor research and ongoing design and industry education o Consistently assists in the winning of architectural/engineering projects through effective, engaging design of proposals and interview materials o Recognized with an award for Outstanding Service for working overnight to complete a high-priority project
Designed and programmed interactive forms for the Department of Defense using Adobe Acrobat Pro and Livecycle Designer ES2.
Assisted in updating branding and layout of multiple catalogs and photo retouching.
Designed materials for customer visits and external marketing. Redesigned the company intranet and website. Trained colleagues on use and maintenance of intranet-based image library. Organized digital marketing files to be easily searched by employees. Assisted with the development, setup, marketing and execution of four large-scale food and product exhibitions, as well as internal corporate events. o Increased department efficiency through reorganization of disorganized graphic and marketing files o Increased website traffic through SEO and increasing the amount of information available to potential customers through the company website
Conceptualized and designed promotional materials including posters, ads, presentations, webcast graphics, newsletters, brochures, electronic documents and program themes. Coordinated the production of print materials. Proofread and edited ad and presentation copy. Acted as a liaison between meeting planners and vendors to ensure correct information was communicated regarding project production. o Enhanced efficacy of client presentations through simplification of the copy and design of supporting materials o Received accolades from executive team for well-executed projects and meeting extremely tight deadlines
Developed design solutions with high visual impact. Interpreted clients' business needs and developed concepts to suit their purposes. Developed project estimates. Proofread work to ensure accuracy and quality. Collaborated with colleagues to complete complex, large-scale projects. Developed unique design within strict brand guidelines within limited timeframes. Used Indesign, Photoshop, Illustrator, Word, Powerpoint, Quark, Dreamweaver and Flash. o Consistently acquired new clients through word-of-mouth recommendations from satisfied clients o Maintained company's high quality standards by delivering all projects on schedule, within budget and within scope
Creates graphic solutions to meet the specific needs of multiple clients. Develops ideas independently. Communicates with clients to ensure desired results are achieved and deadlines are met. o Successfully acquired new clients through word-of-mouth, cold-calling and online marketing efforts o Impressed clients with quality of work, resulting in extended contract times and increased project requests
MBA Candidate
Concentration: Finance + Marketing
Activities: KSBI Lean In Circle
Continuing Studies
Bachelor's
Concentration: Visual Communications
Design, Marketing, Fitness, Running, Cooking, Traveling, Learning, Innovation, Branding, Freelance
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